Redington Kazakhstan

Страна: Россия

Сфера деятельности: Бизнес

1997 - 2001: Nascent market, Stepping Stones
Redington Gulf began its journey in 1997 as a ‘trader’ for HP Supplies with five people working out of a 5,000 sq. ft. premise in Jebel Ali, Dubai. The first four years were a period of growth, calculated risk and consolidation.

This phase set the pace for Redington’s ambition and vision to grow into a regional leader in the supply of IT and non-IT products. The market was nascent, but the potential was immense and Redington grabbed the opportunity.

Redington also utilised this phase to study and explore growth possibilities and focused on expanding its product and brand portfolio. It added two new brands into its portfolio and expanded the geographic reach into the growing markets of KSA and Egypt.