"The slash is the worldwide symbol that brings us together. It
connects passionate, creative minds, granting them the independence
to believe in their instincts and trust the magic. It is a symbol
of our prime skill. Our ability to see and define the possibilities
of tomorrow, and to transform a client's future through the power
of an idea.
United by a collective vision, philosophy, passion and energy,
we harness the power of big ideas to gain a greater share of the
future for our clients. And we do this by changing the rules.
It means for us constantly reinventing our brands and ourselves.
Every view is constantly changing and evolving. We need to manage
change and be subtle, searching for new ideas. When we work for
clients, we invite them to gain a greater share of the future by
changing the rules. Why? Because the future is not the same as the
past. Tomorrow's brands will be those that understand the need for
constant change and the need to create new markets. In concert,
tomorrow's advertising agencies will be those that help clients
challenge the status quo. Those agencies that thrive will be the
ones that help their clients build new markets with fresh ideas.
And it's not just intelligent thinking that will be required. We
cannot predict the future, only imagine it. And if success in
future requires imagination, then we are well-positioned against
our management consultant competitors. Why? Because we've been in
the imagination game for years."
At TBWAMOSCOW we have developed our own working
methodology and a life-view philosophy. Here are its basic
items:
Changing mind-sets and creating new points of view
Being endlessly curious
Keeping an open mind
Looking for new beginnings with larger futures
Destabilizing the market in your favor
Accelerating change to your advantage
Recognizing patterns of success and building on them
Upsetting conventional wisdom
Being creative ahead of the usual agency creative process
Gaining stability from going somewhere fast
Questioning the way things are: imagining the way things could
be
Thinking with your rational brain and being influenced by your
heart
Understanding what can be changed and what can't
