Страна:
Россия
Сфера деятельности:
Бизнес
Reckitt Benckiser is the world’s leading
household cleaning Company (excluding laundry detergent) and a
major player in personal care and consumer healthcare.Benckiser NV in 1999, Reckitt
Benckiser has outperformed its peer group with above average growth
in both sales and profits and has grown ahead of
target. For the last seven years, the Company
has achieved:
like-for-like net revenue growth of 7% per year, adding
around 1900 million net revenue since 1999 faster than industry average profit growth, tripling net
income from 200m in 1999 to 768m in 2006
Our net revenue for 2006 was 4.9 billion.
Reckitt Benckiser focuses on five core
categories where it has leading positions:
Health and Personal Care* Fabric Care Surface Care Dishwashing Home Care
These categories account for 94% of total net revenues and
include world-leading brands such as Finish, Calgonit, Vanish,
Calgon, Woolite, Lysol, Dettol, Veet, Air Wick, Mortein, Nurofen,
Strepsils and Clearasil.
* On 1st February 2006 , Reckitt
Benckiser completed the acquisition of Boots Healthcare
International to create a combined 1 billion Health and Personal
Care business.
Our Strategy
Our strategy for profitable growth involves:
Focusing on our strong brands in the categories with
highest growth potential Innovative product and brand development Geographic roll out of our key brands and
categories Above-average investment in brand building Tight cost control to fund reinvestment in core brands
and grow shareholder returns Selective add-on acquisitions
Our Performance
Over the past seven years, our success has been
underpinned by our ability to spot the little frustrations that
drive consumers mad and the passion that drives us to find
solutions. We now generate around 40% of our revenue from
products launched in the prior 3 years. New products we
launched in the last two years include:
Vanish Crystal White Oxi Action Max, Vanish, Vanish Oxi
Action Gel, Vanish Oxi Action Pre-Treater and Vanish Oxi Action
Carpet for powerful stain removal before your eyes Finish Quantum and Finish 5 in 1 – best ever cleaning
formula in automatic dishwashing Veet Rasera – our fastest ever depilatory cream, works in
just 3 minutes Air Wick Freshmatic and Mobil’Air – battery powered
air care Harpic and Lysol Ready Brush –a lavatory brush combined
with a built-in foaming cleaner Mortein Power Booster and Mortein Professional
–anti-mosquito coils offering boost for protection every 30 minutes
and barrier spray for outdoor use
